Strong together in the north!

For us as a supplier to Hamburger SV, this collaboration is a strong sign of our connection to the north and our roots in Hamburg.

Founded in Hamburg and based in Kaltenkirchen for over 50 years, we are deeply rooted in the region, and this partnership underlines precisely that connection.

Many of our employees are loyal HSV fans who are enthusiastic about football and team sports. That's why we want to not only show our presence, but also create experiences: in the stadium, with our customers and for our employees and their families.

This partnership underlines our brand value of ‘togetherness’. Football is a team sport that brings people together – and that fits in with our culture.

Review: Our highlights with HSV

Our partnership with Hamburger SV was marked by many special moments:

2016: Start as official supplier to HSV, including the “Wembley Revival Cup” with HSV legend Uwe Seeler and a trade fair highlight with new signing Alen Halilović.
2017: Commitment as a sponsor of HSV's youth development program. Heribert Bruchhagen and players from the U21 team were among those present at the kick-off photo shoot. We also followed the U17 World Cup in India with great enthusiasm and kept our fingers crossed for talented players such as Fiete Arp.
2018: Continuation of our sponsorship as official supplier and supporter of the youth academy.

These milestones demonstrate team spirit, youth development, and passion for soccer, values that connect us with HSV – then and now.